Ford proudly honors the brave individuals who serve our communities every day through the Ford First Responder Recognition Program. This special program offers eligible first responders an exclusive cash reward toward the purchase or lease of a new Ford vehicle. Whether you’re in law enforcement, firefighting, emergency medical services, or dispatch, Ford wants to say thank you with meaningful savings.
The Ford First Responder Recognition Program is open to a wide range of professionals who provide vital emergency services. If you serve in any of the roles listed below, you may be eligible to receive exclusive cash incentives from Ford.
Those providing urgent medical support are also included:
Critical communication personnel are eligible as well:
Includes active duty officers at the federal, state, and local levels:
It’s simple to access the benefits of the Ford First Responder Recognition Program. Follow these steps to see how much you could save.
Visit the Ford First Responder Recognition Program page and select your region to view current eligible offers.
Use ID.me, a secure verification platform, to confirm your status as an eligible first responder.
Once verified, you’ll receive a certificate you can bring to your dealership to redeem your exclusive offer.
Browse Ford’s extensive lineup of new vehicles to find the perfect model for your daily drives and off-duty adventures.
To complete your verification, you’ll need official documentation confirming your role. Depending on your profession, the following examples are acceptable:
These models are available for purchase or lease through the Ford First Responder Recognition Program:
The Ford First Responder Recognition Program makes getting behind the wheel easier than ever.
Secure online verification through ID.me makes approval fast and paperless.
Enjoy a direct cash reward to reduce the overall cost of your vehicle purchase or lease.
You get access to the latest technology and dependable transportation from a brand that supports your service.
