Sunset Ford St. Louis proudly honors the commitment of military personnel and veterans with the Ford Military Recognition Program. This special offer turns gratitude into meaningful savings for military personnel hunting for their next Ford. With exclusive cash incentives and flexible financing options, Ford makes it easier for service members and their families to get behind the wheel of a vehicle they can count on.
Members of all U.S. Military Branches, including the Army, Navy, Air Force, Marines, and Coast Guard, are eligible for Ford’s Military Recognition Program, including their spouses and household members.

Active service members and their families can take advantage of exclusive savings as a token of appreciation for their ongoing service. These members include:
Retired military members are honored with this special reward, recognizing their dedication and years of service. This extends to the following individuals:


Veterans who have proudly served and received an honorable discharge may qualify for this exclusive benefit, such as:
Claiming your Military Exclusive Cash Reward is easy. All you need to do is provide documentation that confirms your military eligibility.
Once submitted and approved, you’ll be ready to apply your savings toward your new Ford.
Military members have access to a wide range of Ford models through Ford’s Military Recognition Program. Whether it’s for work, adventure, or everyday driving, we’ve got you covered.